Guidebook NORWICH- start a journey of exploration

The Royal Arcade, Norwich

In this guide you'll find visitor information, special themed pages and travel advice on getting here and getting around. Or you can dive straight into the heart of the city of Norwich, explore the world famous Norfolk Broads or the surrounding areas of Broadland andSouth Norfolk.

There are 
Tourist Information Centres in the Forum, Norwich and elsewhere in the region. 

 

Every visitor, whatever their interests, soon discovers the delights offered by Norwich and the idyllic landscapes of the surrounding countryside and the Norfolk Broads. Set in the heart of East Anglia, the historic city of Norwich has everything you would desire of a vibrant regional capital. The beautiful countryside and waterways around the city complement Norwich perfectly – glorious unspoilt landscapes dotted with delightful traditional villages and market towns.

The Norwich area is the perfect location to enjoy the contrasts of one of England’s most picturesque counties. From glorious open countryside to the unspoilt tranquility of the Norfolk Broads, from sleepy villages to the vibrant city of Norwich with its magnificent cathedral and cobbled streets, there’s plenty to explore. 

To orientate yourself with Norwich why not take an historical walking tour with a 
Blue Badge Guide or asightseeing tour. In the Norfolk countryside explore the Broads by boat, cycle or on foot. There are plenty of beautiful gardens, parks and attractions with wide open spaces ideal for the children to let off steam. And when you want to spend some time indoors there are plenty of historical buildings to discover and numerous museums. Arts and culture is a big part of life in Norfolk, there are many annual festivals celebrating art, music and performance. You will find plenty of musical events and exhibitions – look out for the Sainsbury Centre of Visual Arts, The Norwich Philharmonic andBritten Sinfonia to name but a few.

Useful Links

Tourist Information Centres
Getting here, around & parking
Disabled and access information
Weather
Sightseeing Tours and Walks
The Norfolk Broads
The Norfolk Countryside
Parks and gardens 
Links with the USA
Go 4less - the free Norwich sport and leisure discount card for Norwich City Council residents
Studying in Norwich

Historic Norwich

Every visitor soon discovers the delights of the most complete medieval city in England, Norwich. Bursting with cultural vibrancy and heritage buildings, stunning 1000 year old architecture andsuperb UK top ten shopping; visitors can also enjoy great museums, art galleries and award-winning eateries. Easy to explore on foot, uncover the atmospheric Norwich Lanes and quaintCathedral Quarter, wander through the Royal Arcade and weave around Norwich Market findingtasty local produce. Norwich promotes boundless energy in arts and culture with a full programme of;performance, events, arts festivals, literary celebrations, theatre, classical and modern musicincluding art-house cinema.

 

Dragon Hall a Norwich 12 building

From the medieval period until the start of the Industrial RevolutionNorwich was England’s second city, enormously prosperous and culturally active. This has created a very rich legacy of heritage, with the city proudly boasting the largest intact medieval street pattern in Europe. Home to over 1500 historic buildings within its city walls including two cathedrals, and an imposing Norman Castle there is plenty to discover and explore.



Discover; 
Norwich Cathedral Quarter including Elm Hill, The Norwich Lanes, Timberhill, Norwich Market, The Royal Arcade, Castle Gardens & The Castle Mall, Chapelfield & Chapelfield Gardens, Plantation Garden & Cathedral of St John The Baptist.

Eaton Park, Norwich

Today, visitors will find museums, cafés, shops and all manner of businesses housed in glorious heritage buildings with incredible architecture from the Norman, medieval, Georgian, Victorian and modern eras. Heritage is celebrated in a host of historic buildings including The Maids Head Hotel which is allegedly theoldest hotel in the UK. All year round discover special events,festivals and one off performances taking place in these buildings adding an exciting entertaining element to any visit.


Discover; 
Norwich 12, The Old Skating Rink Gallery, Jarrold, The Britons Arms, The Library Restaurant Grill & Bar, Cinema City, St Peter Mancroft, St Peter Hungate, Eaton Park 

The Sainsbury Centre for Visual Arts at the UEA

Norwich benefits from some wonderful museums, some telling the story of Norwich and its historic importance and others displaying finds in Norfolk and general interest items. The contents of theseNorwich museums collectively are priceless. View exhibits from the famous Norwich School of Painters and Degas, see Norfolk artefacts including Saxon hoards of gold and touch sculpture fromHenry Moore. Even witness exquisite recreated rooms as they would have been in their day.


Discover; 
Norwich Castle Museum & Art Gallery, The Bridewell Museum, Strangers’ Hall, The Sainsbury Centre for Visual Arts, The Colman’s Mustard Shop and Museum, The Old Skating Rink Gallery

Sightseeing - punting in Norwich

Norwich is a compact medieval city making it an ideal destination todiscover on foot with a marvellous Blue Badge Guided Walk or for the more ghoulish a ghost walk! The river Wensum runs through the heart of the city so discover Norwich from a different perspective and take to the water by punt. If you prefer a more leisurely pace options include journeys by open-top bus and bespoke tours by car which can incorporate the Norfolk countryside, villages and coast. 


Discover; 
Blue Badge Guided Walks, Norwich Ghost Walks, Norwich Punting, CitySightseeing,Norfolk Tours, self-guided trails

Elm Hill in Norwich Cathedral Quarter

Norwich's oldest street, Elm Hill, located in the historic Cathedral Quarter, is a beautifully preserved cobbled street (and the oldest in Norwich) with half timbered merchant’s houses and small specialist shops selling antiques, crafts and even collectable teddy bears.The Norwich Lanes as the name suggests in an attractive series of ancient winding alleyways, paths and pedestrianised streets where many independent businesses have made their homes. 



Discover; 
The Bear Shop, Jarrold, The Britons Arms, The Bridewell Museum, Strangers’ Hall,The Window Coffee, Tombland Antiques & Collectables, Mandell's Gallery, City Boats

 

 

Blue Badge Guided Walking Tours 

Norwich – City of Centuries
The ancient settlement of ‘Northwic’ was first recorded in Saxon times. Over a thousand years later the city has survived Norman invasion, rebellion, plague, fire and war. A brief plunge into the people and events which made Norwich the second greatest city in England.

Cathedral Close
The Close is one of the largest and certainly the loveliest in England. In the shadow of the Cathedral, its graceful old buildings cluster round green spaces and wander down little lanes.

In the Footsteps of Nelson
Admiral Nelson attended Norwich School – see Norwich as it would have been during his lifetime.

Merchants of Norwich
From the original Norman market place follow the trail of the Norwich Merchants who traded their wares far and wide from the many assorted markets of Norwich.

‘A pub for every day of the year...’
Norwich was once home to over 700 pubs. This tour takes you round some of them, exploring their names, origins and the things that went on in them (not necessarily about the beer!)

Over the Water
Once one of the most populated and congested areas of Norwich, flood, fire and plague have left a fascinating hotchpotch of heritage from the medieval to the 18th and 19th centuries.

Tales of the Riverside
Past the old warehouses and docks of a bygone industrial age, the River Wensum meanders its way through some of the loveliest scenery in Norwich.

When George was King
Follow in the steps of the dandies of Gentlemen’s Walk and recall the wealth and influence of the late 18th and early 19th centuries.

The Dead Parrot tour
Absolutely nothing to do with Monty Python (well almost nothing!), but an eclectic mix of old and new, historical and cultural, as you walk around the Castle mound.

The Victorian tour
The Victorian era was one of the greatest periods of expansion and innovation, causing major social change and economic upheaval.

Horrid Norwich
For adults and children – revealing the gruesome underbelly of life in ‘olde norwych’.

Cromwell and the Stuarts
A time if civil war, Charles 1 and Oliver Cromwell, the deposition of James II and the glorious revolution.

Special Events, Other Tours and Groups

Heritage Open Days
Heritage Open Days, 6 to 9 September 2012
Norwich’s Blue Badge Guides are involved in many of the national Heritage Open Days events. Check out their website (information available from early August 2012 
www.heritagecity.org

Trafalgar Day, 21 October at 11.30am
On the anniversary of Trafalgar explore Nelsons many connections with Norwich, from his schooldays to his gift to the city, and find out what Norwich was like during his lifetime.

Hallowe'en Horrid Norwich October 2012 Horrid Norwich. For adults and children – revealing the gruesome underbelly of life in ‘olde norwych’ with a few tales of witches, dragons and ghosts thrown in! See separate leaflet for full details from the TIC.

Groups
If you are bringing a party/group then please contact the TIC beforehand to discuss your requirements. Please complete the booking form.

Prices and Tickets
Prices for walking tours are £4.00 per adult and £1.50 per child (Go4less £1.50). Special Events are priced separately. Tickets can be purchased in advance or on the day - subject to availability. Evening tour tickets can also be purchased from the tour guide, subject to availability.

Special Offer
Book 2 different tours for £5 adult/Go4less £2. Tours must be pre-booked at the same time from the TIC only and offer is valid for any 2 walking tours at different times or dates in 2012. (Not valid for special events.)

For more information please contact:
Tourist Information Centre, The Forum, Millennium Plain, Norwich, NR2 1TF

Tel: 01603 213999 Fax: 01603 213990 Email: 
tic@visitnorwich.co.uk

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Sustainability Policy Code of Best Practice Case Study

Sustainable Tourism

Sustainable tourism means “Tourism that meets the needs of present tourists and host regions while protecting and enhancing opportunity for the future” (UNWTO)

Sustainable Tourism can also be defined as: “Any form of tourism development, management or activity which ensures the long term protection and preservation of natural, cultural and social resources and contributes in a positive and equitable manner to the economic development and well being of individuals living, working or staying in the destination.”
(from Europarc Federation study 1993)

 

Sustainable Tourism

VisitNorwich is anxious to balance the needs of the local community, the visitor and the environment by encouraging sustainable tourism for the destination. We also believe individual tourism businesses can achieve significant cost savings and image benefits if they subscribe to sustainable business practices. In addition, visitors are increasingly looking for evidence that businesses are acting in an environmentally responsible way and environmental good practice is more and more seen as synonymous with quality:

The facts speak for themselves:

• TripVision's tracking survey of UK travellers shows that environmental issues are of increasing importance to consumers

• Demand for holidays sold as “responsible” or “sustainable” is expected to increase 5-fold in the next five years (Mintel)

• Devon County Council survey of 400 visitors 2005:
- 54% consider environmental issues when booking
- 82% of visitors are willing to pay more for environmentally responsible products
- 72% think an environmentally aware business is more likely to be MORE quality conscious

• Small Luxury Hotels of the World Survey 2002: 80% of UK travellers are prepared to pay £30-£70 extra per fortnight to stay somewhere with a responsible environmental attitude

Sustainable good practice entails activities which not only have minimal environmental impact and encourage the use of local resources, but which also spread the benefits of tourism both across the destination and across the seasons, cutting out the peaks and the troughs.

Sustainable Tourism

VisitNorwich Sustainable Tourism Policy

Through this Policy VisitNorwich aims to:

1. Promote to member businesses a Code of Sustainable Best Practice, including relevant content, advice and dissemination 

2. Promote best practice in sustainable tourism in terms of 

• recycling
• waste reduction
• energy efficiency
• water conservation
• minimising pollution 
• local sourcing 
• transport
• wildlife and the natural environment
• employment and economy

3. Encourage tourism businesses to use and promote local goods and services, to support recycling initiatives, to foster energy efficiency, to do more to contribute to local community life and to employ people from the locality.

4. Develop an all-year round tourism destination to spread both the load and the benefits temporally and geographically. 

5. Promote wider use of public and non-car modes of transport - trains, buses, park and ride, river boats - and greater participation in walking and cycling activities. 

6. Work with partners in the development of sustainable tourism projects (and products) for the destination, e.g. sustainable tourism itineraries for the Broads, encouraging walking and cycling holidays (including improving the availability of bike hire), making bio-diesel available on the Broads, introducing a fleet of bio-diesel powered boats on the Broads/River etc